WayRay — is a vertically integrated industrial deep-tech company bringing groundbreaking advancements in holography to the automotive industry and beyond.
Since its founding in 2012, WayRay has morphed from a startup into a full-cycle manufacturer of holographic optical systems, hardware, and software, and has kept the full R&D process under control — from product concept to prototype testing. Headquarted in Zurich with around 250 professionals employed globally, WayRay now has offices in Switzerland, USA, China, and Russia.
Our mission is to create a future where any transparent surface is a window into virtual worlds. To supercharge the human senses and make everyday life more fun, convenient, and secure.