- Conduct individual Q&A sessions and create PR plans
- Prepare technical specifications for writers and ensure content quality
- Work with journalists: understand specialized tech and business media, select appropriate formats and topics for each journalist, and pitch effectively
- Build long-term, trusting relationships with clients and maintain high customer service standards
- Deeply understand the client’s product and help with public positioning
- Research competitors, market trends, and generate creative concepts and PR integrations
- Prepare reports in a timely manner using Asana, Google Spreadsheets, and Google Docs
- Provide daily updates to the team and write a weekly status report on client activities
- Manage and coordinate team tasks, giving constructive feedback to ensure optimal team performance
- Leverage experience with international markets to address cultural nuances in PR strategies