Marketing lead

About company

• Mission: connect the world’s professionals with economic opportunities to unlock freedom.
• Vision: in 5 years we will be the default place where (i) talent start professional communication and meet economic opportunities and (ii) businesses access high-performing talent and their products.
• Product: we are building a professional networking and community app for the future of work where talent grow as professionals and match with opportunities from companies (consulting, launch new products, fulltime positions and other options).
• Traction: We manage 2 communities, YNDX Family and UnionVK, with 6+k senior level members.

Position Overview 

Key responsibilities:

• Strategy: build and execute the marketing strategy for client and expert acquisition.
• Content marketing: content is expected to secure acquisition of talent and clients by:
  - Build and execute webinar / online meet-ups strategies;
  - Leverage UGC generated in communities under our management for client acquisition;
  - Podcast creation, from generating topic ideas to production.
• SEO: Develop and implement SEO strategies to drive online visibility and traffic.
• Email Marketing: Plan and execute effective email marketing campaigns to nurture leads and grow experts base.
• Go-to-Market Planning: Lead go-to-market planning and execution for new product launches, including positioning, messaging, and campaign management and managing PR agencies.
• Performance Tracking: Monitor and analyze product performance metrics, providing regular reports and insights to stakeholders. Use data to drive continuous improvement.
• Brand awareness: Help establish and accelerate awareness of the product brand.
• Customer Insights: Gather and analyze clients feedback to understand their needs, pain points, and preferences. Use this information to guide product development and marketing efforts.
• Cross-Functional Collaboration: Work closely with product management, sales, and customer success teams to ensure alignment and drive product success.
• Independent Problem-Solving: Identify problems and propose solutions independently, demonstrating strong analytical and critical thinking skills.

Qualifications:

• Experience: ideal candidate is expected to have 8+ years of experience building B2C and B2B products. Big plus if you have worked with two-sided marketplaces (e-commerce, ride-hailing, …) and have a proven track record of working within a product-led growth (PLG) motion.
• Content marketing: strong content marketing experience.
• SEO: proven experience with SEO strategies and implementation.
• Analytical Skills: Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Communication: Excellent written and verbal communication skills, with the ability to clearly convey complex concepts to diverse audiences.
• Collaboration: Demonstrated ability to work effectively in a cross-functional team environment.
• Independence: Experience working independently, identifying problems, and proposing solutions.
• Email Marketing: Experience planning and executing email marketing campaigns.

What We Offer:

• Work Format: full-time position remotely. We are a distributed team, but it would be a plus if you are based within time zone [GMT+1; GMT+5] for more efficient cross-functional cooperation
• Professional Growth: opportunities to participate in diverse initiatives, with a focus on developing leadership and people management skills.
• Massive impact: less than 20% of tech and consulting companies globally have alumni communities
• Collaborative culture: work in a supportive and collaborative environment with a diverse and talented team.
• The annual total cash compensation is based on a candidate’s qualifications, skills and competencies.