Performance Marketing Manager

🎯 Mission:

🧩 Key Responsibilities:

• Plan, coordinate, and oversee the launch of ad campaigns on Meta and Google for real estate projects — working closely with designers and traffic specialists, with full responsibility for performance and results
• Build and optimize the entire sales funnel: ad → landing page → CRM → sale
• Track and improve key metrics: CPL, CPM (cost per meeting), CAC, deal cycle
• Formulate, test, and analyze marketing hypotheses
• Gather feedback from the sales team and implement improvements in the funnel and messaging
• Analyze landing performance and prepare clear technical briefs for the design team
• Work hand-in-hand with sales leads, creatives, and traffic teams to meet campaign and sales targets
• Automate routine processes and implement improvements for operational efficiency
• Report clearly and regularly to the founders and sales teams

✅ What We Expect:

• You own the performance funnel from first click to booked meeting
• You make fast, data-driven decisions and optimize for ROI
• You propose improvements to offers, creatives, and funnels based on performance metrics
• You’re focused on impact and numbers — not on micromanaging creatives or traffic

📌 Requirements:

• Minimum 2 years of experience in performance marketing
• English level: B2 or higher
• Strong analytical mindset and understanding of unit economics
• Proven cases of successful campaigns — a big plus
• Experience in real estate marketing — fast track to hire